Image Moodboard

After researching the soft rock/pop genre, I created this moodboard to help me think about how the genre is sold currently and what other bands that are out there at the moment in the same sort of game.

Music Video Analysis

Kids In Glass Houses - Give Me What I Want - music video analysis prezi

Elliot Minor - Time After Time - music video analysis prezi

Early Analysis

Conceptual Video Passion Pit - Take A Walk

The video has a simple premise and is conceptual. The metaphorical ball bounces in time with the beat to signify the start of the video and continues throughout. There's a definite relationship between the lyrics and the visuals, obviously with the ball taking a journey, or a walk, metaphorically connecting the feelings evoked in the lyrics. "I remind myself that times could be much worse" when this line is sung, dark clouds appear with a plane flying through. This could symbolize the 'every cloud has a silver lining' ideology. 

Narrative Video 30 Seconds To Mars - The Kill

This video is a mixture of narrative and performance. It uses intertextuality, obviously taken inspiration for the story line from The Shining. Although not set in the stereotypical rock music venue, the performance scenes take place on a stage with an active audience. There's a connection between the lyrics and the entire story really, with Jared saying at the beginning "(A time to) get lost" and slowly the character falls apart throughout the video. It could be argued that the video and narrative is a way to find oneself, an example of this being "I tried to be someone else But nothing seemed to change I know now, this is who I really am inside. Finally found myself Fighting for a chance. I know now, this is who I really am." As a two shot of the same character is portrayed. There are frequent close ups to show the lead characters/band members and their feelings as well as important objects in the story, such as the letter saying 'stay out of room 6277' and also the key in the door with the same number on. The track stops when the story restarts, it doesn't play over it, to show the importance of the video - it needs the audience's full attention otherwise it would not create the same tense atmosphere that it does. 

Performance Video We Are The Ocean - All Of This Has To End

There are frequent close ups on the the members of the band as well as the instruments to showcase the importance of the music rather than the image. The overlapping of the lights could symbolize the bright lights of fame and how  the band are not there yet, or a pessimistic view of their current status all of this has to end, but it is more likely just a way to light the warehouse set. The video is simple, although there is no clever plot line, it it more a visual statement of the band and their talent. The shattering effect overlaying the video at certain points does work well and correspond with the lyrics - the effect is used most when Dan screams to show the raw power and emotion he is trying to convey. 

Hi...

...And welcome to my year 13 Media Studies Blog!